The Partner Ecosystem Facts
"As we enter the decade of the ecosystem, changing buyer behaviors, the rise of SaaS, the subscription economy, marketplaces, and wide-scale digital transformation, value creation, and co-innovation are everything....99% of people - vendors and partners don't have the skills or muscles built. So, there's a front, or tip of the spear is always education and training"
Jay McBain Chief Analyst Channels, Partnerships and Ecosystems, Canalys
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76% of business leaders surveyed agree current business models will be unrecognizable in the next 5 years - ecosystems will be the main change agent. - Accenture
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McKinsey estimates that by 2025, ecosystems or integrated networks could represent a global revenue pool of $60 trillion, or roughly 30 percent of the estimated global economy, up from the 1 to 2 percent such networks account for today.
Why Partner Ecosystems Today?
What we call at SEBS a nexus of forces has emerged that was accelerated by the pandemic. The buyers of tech/SaaS are now Line of Business leaders acting like a consumer, massive SaaS adoption, digital transformation has been fully embraced, all vendors have embraced subscription/consumption models and marketplaces are the new go-to for tech/SaaS purchasing - all of this has forced tech vendors/ISVs to adopt a new GTM model - Partner Ecosystems.
What Is A Partner Ecosystem?
Partner Ecosystems are not just another shiny object next-gen version of a traditional Partner model - it's much more than that. Actually Partner Ecosystems are the new B2B GTM model that takes a few pages out the B2C Playbook. Partner Ecosystems is a new GTM motion that will involve every Line of Business within your organization and will include many more partners and partner types working in harmony - to achieve yours and your end clients' business goals.
Why You Need Partner Ecosystem Education and Training
As the decade of the 90's was "sales as a science" and the decade of the 00's was "marketing as a science" - in both cases education, training and upskilling was mandatory to evolve and not become irrelevant. The same holds true as we are in the decade of Partner Ecosystems - where you must evolve to remain relevant and thrive.
